Authenticus Inc. Cookie Policy
Effective Date: August 1, 2025
Applies To: https://authenticusservices.com
Owner: Authenticus, LLC (“Authenticus”, “we”, “our”, or “us”)
1. Introduction
This Cookie Policy explains how Authenticus uses cookies and similar tracking technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control their use.
By continuing to browse or use our website, you agree that we store and access essential cookies on your device. Non-essential cookies are used only with your consent, which you manage through our cookie consent banner.
2. What Are Cookies?
Cookies are small data files placed on your device when you visit a website. They remember you and your preferences, improve site functionality, enhance your experience, and collect analytical data.
Types of cookies:
- First-party cookies: Set by Authenticus.
- Third-party cookies: Set by services we use (e.g., Google, Meta/Facebook, LinkedIn).
3. Types of Cookies We Use
| Category |
Purpose |
| Strictly Necessary Cookies |
Required for core site functionality, such as navigation and access to secure areas. Cannot be turned off. |
| Performance & Analytics Cookies |
Help us understand how visitors use the site so we can improve content and functionality. |
| Functionality Cookies |
Enable features like remembering user preferences and settings. |
| Targeting / Advertising Cookies |
Used to deliver personalized ads and track conversions or audience engagement. |
4. Cookies We Use
Essential Cookies
authenticus_session – Maintains logged-in session and securitycookie_consent – Stores your cookie preferences
Analytics Cookies
- Google Analytics (
_ga, _gid, _gat) – Tracks site visits and behavior
- Hotjar (
_hjSessionUser, _hjIncludedInSample) – Heatmaps and behavior analytics
Advertising & Social Media Cookies
- Meta Pixel (
_fbp) – Tracks ad interactions and conversions from Facebook/Instagram
- LinkedIn Insight Tag (
li_gc, li_sugr) – Tracks B2B marketing effectiveness
- Google Ads (
IDE, ANID) – Personalized ads and remarketing
- YouTube (
VISITOR_INFO1_LIVE, YSC) – Embedded video tracking
These providers may use cookies to build a profile of your interests and show you relevant ads on other sites.
5. How You Can Control Cookies
On Our Website
When you first visit, a banner asks you to choose your cookie preferences:
- Accept All
- Reject Non-Essential
- Customize Preferences
You can revisit your choices through the “Cookie Settings” link in the footer.
In Your Browser
You can block or delete cookies using your browser settings:
- Google Chrome
- Firefox
- Safari
- Microsoft Edge
6. Third-Party Services
We use third-party services for analytics, advertising, and media. They may collect data about your activity on our site and others.
Examples:
- Google (Analytics, Ads, Tag Manager)
- Meta (Facebook, Instagram)
- LinkedIn
- Hotjar
- YouTube
For their cookie policies, visit:
7. Data Collected via Cookies
We may collect:
- IP address
- Browser and device type
- Site usage behavior
- Referral source
- Pages visited and time spent
- Ad interaction and campaign source
This data helps us:
- Optimize our site
- Improve your experience
- Measure marketing performance
- Deliver personalized content or ads (with consent)
For more on our data practices, see our Privacy Policy.
8. International Users
If you are visiting from the EEA, UK, Canada, or similar jurisdictions, we follow local privacy laws:
- GDPR (EU/UK)
- CCPA/CPRA (California, USA)
- PIPEDA (Canada)
You have the right to:
- Withdraw cookie consent
- Request access, deletion, or correction of your cookie data
9. Updates to This Policy
We may update this policy to reflect changes in cookies or legal requirements. The effective date will always be updated.
10. Contact Us
If you have questions about this Cookie Policy, contact us at:
Authenticus, LLC
Email: info@authenticusservices.com
Website: https://authenticusservices.com
